Hi, Reader Maybe you signed a big client, had your best month ever, or even received an unexpected windfall. For a moment, it feels like everything has changed. But a few months later… you’re back to the same income, the same expenses, the same “normal.” That’s not a coincidence. It’s what I call your financial set point. Think of it like a thermostat for money. Your subconscious holds a minimum you rarely drop below — and a maximum you rarely rise above. Whenever your income moves outside that range, your brain pulls you back into balance. Here’s the good news: you don’t have to stay stuck there. You can raise your financial set point. Start with these simple steps: Your income doesn’t just follow strategy. It follows belief, vision, and alignment. When you raise your financial set point, every strategy works on a whole new level. So ask yourself today: What new “normal” am I ready to create?
Liina Vettik |
Financial success alone isn't always enough to lead a fulfilling life. That is why I focus on helping women entrepreneurs discover what truly matters to them and improve their money mindset and entrepreneurial confidence so they can make a positive impact in the world and simultaneously lead the lives of their dreams. Self-made millionaire + Mom of 3. Join my weekly newsletter!
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