What’s Really Controlling Your Income?

Published 2 months ago • 1 min read

Hi, Reader

Have you noticed how, no matter how much money you make, you somehow end up back at the same level?

Maybe you signed a big client, had your best month ever, or even received an unexpected windfall. For a moment, it feels like everything has changed. But a few months later… you’re back to the same income, the same expenses, the same “normal.”

That’s not a coincidence. It’s what I call your financial set point.

Think of it like a thermostat for money. Your subconscious holds a minimum you rarely drop below — and a maximum you rarely rise above. Whenever your income moves outside that range, your brain pulls you back into balance.

Here’s the good news: you don’t have to stay stuck there. You can raise your financial set point.

Start with these simple steps:
- Notice your patterns — when do you leap forward, and what pulls you back?
- Rewrite old money stories — swap “Money is hard” for “Wealth flows when I create value.”
- Surround yourself with abundance — people, ideas, and environments that normalize growth.

Your income doesn’t just follow strategy. It follows belief, vision, and alignment. When you raise your financial set point, every strategy works on a whole new level.

So ask yourself today: What new “normal” am I ready to create?

Want my Business Growth Checklist — the exact tool I use with clients to streamline their systems and reclaim their energy?

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You’ll both win — and your future self will thank you.

With love

Liina Vettik

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